I feel that I have to respond to an article that was printed in the Daily Mail this weekend. The article was headlined ‘The beauty salon selling £70 Age Protect Facials – to girls in their teens and women in their early 20s’ – and this headline was aimed at ARK Age Aware Skincare – the skincare company I am a brand ambassador for.
This is ARK’s current facial treatment menu.
The Skin Response Facial is designed for anybody – at the age of 88 or at the age of 18 – the only difference of course would be the products that are used – and rightly so. What your skin requires at 18 is not the same as what your skin requires at 35 or 65. If anyone under the age of eighteen tried to book at ARK’s Putney salon parental consent would be required. ARK recently decided to categorise the ‘Skin Response Facial’ into Age Protect, Age Defend and Age Defy – the above menu is not being altered and the treatment has always existed – the recent name change is to signify that different products would be used depending on the age of the person desiring a skin treatment.
ARK has three categories of Cleanser and Moisturiser. The word ‘age’ starts each category because the skincare line’s full name is ‘ARK Age Aware Skincare’ – and it specifically recommends products for age and not for skin type.
Age Protect – formulated for your teens and 20’s
Age Defend – formulated for your 30’s and 40’s
Age Defy – formulated for your 50’s onwards
This is an ethical, award winning, professional grade skin care brand – made in Britain, made without parabens, irritants, lanolin, Mineral Oil, SD Alcohol, Formaldehyde, Sodium Lauryl Esther Sulphate, artificial colours and fragrance.
In terms of the product ranges at ARK Skincare the young are not being encouraged to buy products with intensive anti-ageing, collagen-boosting and skin-brightening ingredients – those products are aimed at customers over the age of 50 – because the inclusion of these ingredients would indeed be unhelpful for an eighteen year olds skin – that is ARK’s whole message thus my complete frustration at this article.
When I was a teenager I had facials from the age of 16 – when I could afford them. Teenage skin comes with its own issues – blemishes, congestion, and to me it was important to protect my skin and take care of it. Sunscreen is vital. Antioxidants are helpful. The right products that aren’t heavy prevent further issues with congested skin. I wore sunscreen daily from the age of 14. This was not a message my mother ever pushed onto me, we never even had a conversation about it, but sun damage that I do have is beginning to show now in my 30’s and is most likely from my childhood.
Below is the unaltered message from ARK’s website from them and from me.
This is what ARK Skincare says about its Age Protect Skin Clear Cleanser
The best cleanser for your teens and 20s. Our soap-free facial cleanser has been designed especially with younger skin in mind. It cleverly balances oily and dry areas to leave skin clear and comfortable. Natural ingredients ensure skin is treated gently while spots and excess sebum are banished. Your new best friend.
Ingredients – Watercress, Nettle and Horsetail are potent herbs which reduce excess sebum and balance skin. Oat Amino Acids wash away skin impurities without damaging skin’s natural barrier. White Tea is anti-microbial and protects skin from free radicals.
This is what ARK Skincare says about its Age Protect Skin Vitality Moisturiser
The best moisturiser for your teens and 20s. Our vitality moisturiser offers the perfect balance of hydration for younger skin. Rich in antioxidants and an active anti-pollution system, it provides daily protection from the urban environment. Leaves your skin, clear, radiant and vibrant.
Avocado and Peach Lipids are rich in Vitamins A,C,D and E as well as Omega 9 fatty acids which keep skin hydrated and soft.
Olive Oil penetrates deep down into skin to effectively hydrate and regenerate skin cells.
Panthenol is a form of Vitamin B which soothes irritated skin and plumps fine lines.
The article I am referring to is HERE
An impartial write up from British Jet is HERE
ARK Skincare’s website is HERE