Clinique’s Chubby Sticks & some very clever marketing

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I was at the Clinique counter in Selfridges last week – ‘Chubby Sticks’ are my new best friend – and I noticed that they have made some really clever changes, in their area on the shop floor.

The eye catching ‘Best Selling Tower’ is ideal for me, because I’m always intrigued to know what is flying off the shelves, and primarily what is the best selling product of any range, has it always been, and why? This is their top five on the tower –

1) Dramatically Different Moisturising Lotion (worldwide best seller of the range – always) – 50ml £16.50 LOOK

2) Even Better Clinical Dark Spot Remover –  30ml £39.00 LOOK

3) Repairwear Laser Focus Wrinkle & UV Damage Corrector – 30ml £38.00 LOOK

4) Clarifying Lotion 2 – 200ml £15.00 LOOK

5) Liquid Facial Soap Mild – 200ml £14.00 LOOK

The Sephora stands, within the stores in America, are very clever – if for example you want a mascara – the top ten best sellers are all grouped together – fabulous! And I believe Dermalogica’s best sellers are Daily Microfoliant, Skin Smoothing Cream and Special Cleansing Gel.

Clinique have also addressed a pet hate of mine. Not being left alone to browse.

Three differently coloured wrist bands have been introduced – they indicate to a ‘Clinique Consultant’ whether you are happy browsing, in a hurry to be helped and served, or happy to be approached and talked to.

Green – I have time. Let’s talk.
White – Time is of the essence
Pink – Browsing and happy

There isn’t a member of their staff wasting time on someone who just wants to browse. There isn’t a customer frustrated that they haven’t been served, before their carpark ticket expires. There isn’t a person, who wants to explore the products in their own time, scared away, by an over zealous shop assiatant.

The bands are currently available in Selfridges – London, House of Fraser – Meadowhall, House of Fraser – Glasgow, Debenhams – Leeds, and Fenwick – Newcastle. I think they should bring them in everywhere!

One of the products that I picked up that day, was Clinique’s ‘Chubby Stick’. Available in 8 fruity colours, moisturising, and softening for the lips. I chose colours, Chunky Cherry (a gorgeous red), and Woppin Watermelon (a subtle pink). The Cherry shade, I would definitely suggest for anyone keen to try red on their lips, but not that eager to wear a full red lipstick. It is subtle, you can layer it up to deepen the shade, but it is a very wearable colour for every day.

They are £16.00, and I really do recommend trying them out in the store. They are not heavy lip colours, so don’t be put off by the colours that appear to be very bold indeed.

Something I really like about the Chubby Sticks, is that they take no sharpening. You twist to move the product up.

There is nothing more frustrating than buying a gorgeous chunky lip pencil, intended for the whole lip, and it not fitting in any standard sharpener – not even in the double sized ones. I bought the most gorgeous one of these from Benefit – in the shade ‘Love’ – which I fear has been discontinued, and had to order their sharpener on ebay, after realising nothing I had at home fit it! You also sharpen away half the product, so I highly recommend these as an alternative.

In a previous blog I did, on my Footballers Wives make up designer Alyn Waterman’s top 5 products, Chubby Stick was one of his items. He couldn’t believe I had never tried one. Apparently every actress he works with, who tries them, absolutely falls in love with them!

Chubby Shades: Woppin Watermelon, Super Strawberry, Whole Lotta Honey, Chunky Cherry, Richer Raisin, Graped Up, Mega Melon, Fuller Fig

Alyn’s Top 5

http://www.clinique.co.uk/chubbystick

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5 Comments on Clinique’s Chubby Sticks & some very clever marketing

  1. Vanessa@Luxuria
    January 27, 2012 at 8:33 pm (7 years ago)

    Been meaning to try these for some time. They’ve now been moved to the top of my list; thank you 😉
    Also, what a fab idea about the bracelets that indicate whether you are browsing or not. Here in Spain (where I currently live) they still go “in for the kill” the minute you walk up to the counter, and it just makes me run in the opposite direction. What a great idea!

    Reply
  2. Lucy
    February 27, 2012 at 3:28 pm (6 years ago)

    I bought one of these, on your recommendation and love it! I got the chunky cherry with the idea of trying out a red colour. I’ve never been brave enough to go for the full red lip and this lip colour is a very good compromise. Also, full lipstick never lasts too long with me as I don’t really like the feeling. Will be getting more colours of these, j’adore!!!
    On a negative note, I want to try everything you recommend, which is costing me a fortune!!!

    Reply
  3. Destiny
    January 29, 2017 at 1:40 am (2 years ago)

    So I have never used these before. Is it like eyeliner and you sharpen in it or once that little tip runs out, you buy more? If you’re wearing it often, it seems like you would be constantly buying it and that seems pretty expensive? A tube of lipstick can last a long ways and so can a normal pencil or gloss with a wand

    Reply
    • Susie Amy
      January 30, 2017 at 12:23 pm (2 years ago)

      You twist it up – so you don’t sharpen..

      Reply

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  1. […] Chubby Stick £16.00 – 8 colours, gorgeous packaging, lovely and mositurising. Here is my previous blog on them ‘Chubby Blog‘ […]

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